A Beginner’s Guide to Article Marketing
But like with all traffic generation techniques, the key to making it work for you is to do it well. And because article directories require content-rich 400 to 500-word articles, you’ll need to flex your writing muscle in order to get the most organic traffic possible.
So when it comes to article marketing, how can you guarantee that your articles will be a smashing success? Follow these tips below:
- All article directories require their articles to be at least 400 to 500 words. However, these directories also require that all articles be grammatically correct, and full of great content. It’s not because these article directories are taking a page out of your high school grammar teacher’s book – it’s because online readers are particularly finicky about what they read. If an article’s laden with spelling errors and grammar mistakes, readers will find their content somewhere else.
Besides, these careless errors only reflect on the quality of your business. So brush up on your writing skills, or hire a freelance writer to do it for you!
- You can optimize your articles with your primary and secondary keywords; however, just like with your website, you want to make sure that you don’t stuff too many keywords into the space of a 500-word article. Keep the keyword density between 2 to 3%, or if you’re submitting to Ezine, below 2%.
- Don’t forget to make use of the author’s resource box! This is the place where you can insert your website links, which readers can click on once they’ve finished reading your articles. To make your author’s resource box even more powerful, offer a free report or newsletter and have the link direct the reader to the corresponding landing page.
- Check to see if some article directories allow HTML links within the article body. Sites like Ezine do not; however, other high PR directories like Article Base and Go Articles do. The more links your article has, the higher your SEO rankings!
Article marketing is undoubtedly one of the most powerful methods for generating traffic. Submit five to ten articles per week, and watch your rankings, traffic and profits skyrocket!
To Your Continued Success,
Tkey:)







